The Pantone Colo(u)r Institute made headline news earlier this month as, for the first time in history, it revealed not one but two colours of the year. Congratulations Rose Quartz and Serenity! Pantone describes Rose Quartz as a, "warm and embracing gentle tone that conveys compassion and a sense of composure." Whereas Serenity is, "weightless and airy, like the expanse of the blue sky above us, bringing a mindset of inner peace and feelings of respite and relaxation, even in turbulent times." Not only do these two make the perfect pair, but their selection is symbolic and has cultural and business-related importance; the co-mingling of the two is meant to bring us balance in this chaotic world.
A Reflection of Today
The Pantone Panel, which is made up of colour analysts from all over the world, studies the influences of human thoughts, emotions and physical reactions to colour. The Colour of the Year and accompanying seasonal palettes chosen by the Panel are a snapshot of society's attitudes and cultural directions. In choosing two hues with gender symbolism, Pantone reflects on how we are moving towards gender equality and fluidity, and how the Panel is becoming less concerned with "traditional" use of colour.
Influencing Lifestyle Industries
Lifestyle industry companies are very aware of the effect that colour has on today's trend-conscious consumer; this is why they pay to be informed of what the key colour will be, well ahead of the December unveiling. These companies strive to strategically position themselves above their competition by producing specialty products that are available in Pantone's colour(s), while not being any more or less functional than the others on the market.
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KitchenAid, Keurig, and Sephora are just some of the brands that use colour recognition in their marketing efforts. Every aspect of your day can reflect your true colours this year, if your true colours happen to be pink and blue.[/caption]
Cotton Candy for Celebrations and Daily Living
From the biggest lifestyle influencers - such as Martha Stewart, Colin Cowie, and Oprah - to your local florists, bakeries, caterers, interior designers and decorators, all will present, promote and package their products and services in the hottest hues. Expect a surge of wedding bouquets, bridal party gowns, sweets and treats, to be imbued by the latest Pantone pairing.
[caption id="attachment_976" align="alignleft" width="740"] We are miles away from the deep, rich burgundy tone of Marsala from 2015. The coming year is all about embracing inner peace, composure and relaxation.[/caption]
Colour On The Cover
Of course, fashion media is also privy to the latest in hues news, and has been giving us a hint of what tints are to come.
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A handful of fashion magazines, from the US, Canada and Japan, that have prominently featured Rose Quartz and Serenity on their recent covers.[/caption]
Fashion Shows it's Sweet Side
As fashion colour trends experience a five year arc, these two pastels will be in for quite a while. So, let the fashionistas bop around in rose-coloured glasses and celestial blue Nike topsiders, for this year's colour coupling is so sweet; but if it's too sweet for your taste, we can guarantee a new colour, or colours, in about... 12-months!
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Classic cuts and styles get a makeover this year![/caption]