Coastal Grandmothers - A Hot Trend Based In Timeless Style

Coastal Grandmothers - A Hot Trend Based In Timeless Style

Coastal Grandmothers - A Novel Idea for Every Season!

The Coastal Grandmother trend continues to the fashion and design world by storm!  It's a look, an attitude and a lifestyle!  What's perhaps most novel and refreshing about it, is that a younger generation, daughters and grand-daughters, are adopting this style!   

The esthetic is based on Nancy Myers' rom/com movies like Father Of The Bride, The Holiday, It's Complicated and Something's Gotta Give.  The best-selling novelist paints a picture of a refined yet relaxed style embodied by her middle-aged heroines.  


Diane Keaton and Meryl Streep, Coastal Grandmother  heroines in Nancy Myers movies. (Photos courtesy fo 

The phrase "Coastal Grandmother" was recently coined by Lex Nicoleta in a series of social media videos. Nicoleta invites us to "Gran along" as she describes the Coastal Grandmother's favourite things to do, which include ordering sweet treats from a local french bakery, selecting fresh produce from the Farmer's Market and cooking Ina Garten recipes while sipping a glass of Sancerres. 


Are You A Coastal Grandmother

  • Unmistakable clues that confirm that you or someone you know is a Coastal Grandmother include:
  • a love for fresh blooms, especially hydrangeas,
  • lemons in a bowl for a natural pop of colour
  • designer candles (most probably Dyptique),
  • decor magazines, she loves to keep inspired
  • a soft and cozy throw to relax in and cable knit covered decorator cushions
  • a coq au vin or beef bourguignon cooking in a Le Creuset ceramic cocotte 

The Coastal style is all about creating an aspirational surroundings, like a chic cocooning look.  Take the time to enjoy and savour her home, as every seashell, ginger jar, photo frame and cushion that set the scene has been thought out and placed just so. 


The Coastal Grandmother loves cocooning in fall winter. She’ll cook a braised dish, relax in front of a cozy fire and read up on the latest decor trends.  (Photo courtesy of Edible Capital District)


What Does A Coastal Grandmother Wear?

Her clothing incorporates comfort in it's use of soft and easy shapes.  It's a "laid back kind of glamour" based in ease and feel good fabrics.

You could picture her strolling down the beach in textures with a lux touch like cashmere, linen, bamboo.  Her hair is softly tousled with the ocean breeze, or kept under a Tilley hat, just like Diane Keaton did in Something's Gotta Give. 

She favours cardigans, turtlenecks, button down shirts, denims or chinos and smart flats.  She'll wear her clothing to fit, if it's meant to be tailored, otherwise, she may choose to wear it slightly oversized.  She'll do a half tuck with a shirt over a full tuck! 

Her style savoir faire is very focused on a colour scheme that tends toward soft neutral palette. She mixes seaside blues, winter whites, ivory, and cool grays, when getting dressed, decorating her home, her deck or any of her surroundings, whether it be spring summer, winter or fall.



  A relaxed fit turtle neck in a soft neutral with a tonal denim is a classic Coastal Grandmother look for cool weather.

 Watch our Style Segment replay spotlighting cool Coastal Grandmother Spring Looks here.


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I am wondering what the Coastal Grandmother look is like for winter?


I really like this look and I watched your presentation. I was wondering what the look is like for winter. Or perhaps I am not getting it – same colour palette for year round?

Linda Hudson

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